From Sunday 20 April, esure car insurance will be replacing its standard no claim discount protection with 'protection for life' at no extra cost. This will give drivers a guaranteed discount level regardless of any claims made throughout the life of their policy with the company.

According to research from esure, many drivers do not understand that paying to protect their valuable no claim discount comes with certain caveats and it is not as protected as they might think.

In fact, 37 per cent of drivers are not aware that there is usually a set limit to the number of claims they can make on their policy before their discount protection is overridden, reducing their no claim discount dramatically.

‘Protection for life' will give safe drivers peace of mind that an unfortunate incident on the road, as well as standard 'fault' accidents and thefts, will not cause them to exceed the limits of standard protection and so 'step down' the no claim discount scale.

This is not just available to new customers - existing esure policyholder customers will benefit from this enhanced policy benefit. Every policyholder who has already opted for standard discount protection will automatically be upgraded.
How easy is that!