The All New Audi Q5

11 months ago 22nd Dec 10:20

Is This The Ultimate Yummy-Mummy Mobile?

Recession? What recession?, as far as Audi are concerned. Not only have they launched this brand new Q5 SUV, sure to send ripples of jealousy through the sea of waiting parents at the school gates, they have announced ambitious plans to launch ten, yes ten, new cars in 2009!

Dubbed the new BMW, Audi are on a roll. Let us just hope that customers deserting the sinking ship to swim to the buoyant Audi fleet do not take with them the anti-social driving skills often associated with the aforesaid manufacturers.

So what is all the fuss about in this Q5? Well this is Audi’s contribution to the street cred sector of the SUV market. However, being Audi, they have gone one step further and this Q5 effectively combines the rugged 4X4 characteristics with saloon status and comfort.

Being a five-seater, the Q5 is smaller than its rather overpowering sibling the Q7 that, even for the die-hard yummy-mummies, was possibly a tad too pretentious at the school gates.

However, the Q5 is, in fact, not aimed at these delicious yummy-mummies, but at the doting dads. As if they really have any influence in the buying department! But according to Audi, the Q5 is appealing to men in their late forties, married, with a couple of children, a good job that pays well, a pre-requisite if you see the list of optional extras, and into every conceivable extreme sport.

So the Q5 has to tick many boxes in order to fulfil its role and win-over the doting dads. For instance, it has to look the business in case the doting dad decides to do the school run once a year to check out the new mums.

It has to be laden with on-board gadgets as we all know what boys and their toys are like. Preferably these gadgets have to be as complicated as possible so the doting dads can demonstrate their wizardry at mastering new technology.