Summer Drink Driving Campaign Launched

07 June 2008

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Drive Driving is not just prolific at Christmas. With the long summer evenings - somewhere in the UK - a few bevies after work is a thirst quenching temptation. Not according to Road Safety Minister Jim Fitzpatrick who has highlighted the lasting impact of drink driving in its new THINK! Campaign.

The £1.6m summer campaign with radio adverts emphasises that a drink drive conviction stays on your licence for 11 years - affecting your job prospects and serving as a constant reminder of the 12-month driving ban you received for driving while over the limit.

As the weather gets warmer we all want to be out enjoying ourselves and might end up drinking when we hadn't planned to, but that doesn't mean we have to drive home. If you've had a drink use public transport or take a taxi - otherwise that quick pint might end up lasting 11 long years.

If you've had a drink use public transport or take a taxi - otherwise that quick pint might end up lasting 11 long years

The new THINK! adverts highlight just how long a drink drive conviction stays on your licence by pointing out what else you will do in the 11 years. For example:

* Your heart will beat 400,000,000 times
* You'll breathe enough air to fill 20 hot air balloons
* You'll eat enough potatoes to fill 6 phone boxes
* You'll drink 36 bathtubs full of water
* You'll climb enough stairs to ascend Mt Everest twice
* You'll sweat enough to fill 1,612 fish tanks.

Pretty powerful stuff.

FemaleFirst Jackie Violet