Mendes Lands Pleasure Role

19 March 2009

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Actress Eva Mendes has been cast in her sweetest role to date - as a Global Pleasure Ambassador for an ice-cream brand.

The Hitch star has been recruited by Magnum ice-cream to work alongsidethe firm's Professor of Pleasure, who is conducting the world's largest study into the causes of happiness.

I'm really happy to be Magnum's Pleasure Ambassador because I am a huge chocolate fanEva Mendes

She says, "I'm really happy to be Magnum's Pleasure Ambassador because I am a huge chocolate fan. And I'm also a big pleasure seeker and believe in guiltless pleasure. If you're going to do it then just enjoy every second of it, life's too short!"

Mendes is also set to host a Pleasure Summit in Europe next month (Apr09).

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