John Lydon is to play Willy Wonka by hiding 100 golden tickets in his new photobook to give fans the chance to win a 10-minute webchat with him.
The Sex Pistols legend has signed 750 copies of his upcoming limited edition tome, Mr Rotten's Scrapbook, and has hidden 100 special invites within the pages which will allow devotees to speak to him in a personal online interview.
The lucky fans who find tickets will be given 10 minutes to chat with Lydon and have been told they can ask the notoriously outlandish star anything.
But devotees will have to dig deep in their pockets for the chance to speak with their idol - the scrapbook costs a staggering $568 (£379) to pre-order and $673 (£449) in the run-up to the festive season.
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