Happy Monday's Star Rowetta Chats To FemaleFirst

08 July 2009

0Comments | Comment on this Article

Forget multi-million celebrity product endorsement deals and flash advertising shoots in exotic locations, the makers of Daim are leading a new nostalgic campaign by looking back in time for well-known faces from the 90s to star in their latest advertising campaign and have the chance to be famous a ‘Second Daim Around.’

I caught up with the incredible Rowetta, who has auditioned to be the face of Second Daim Around, to chat about everything from her career with the Happy Monday’s, her reign in the first series of X Factor as well as what’s on the cards at the moment.

Hey Rowetta, how are you?

I'm really well, thank you

What are you up to at the moment?

I've been writing and recording lots of new tunes and doing a lot of gigs, I’m also just preparing for a Pop Goes The 80s tour as well as presenting my own radio show with Terry Longden (Ozzy nephew from The Salon), The Terry & Ro Show on Gaydio.

Wow, super busy then! Now, you’ve teamed up with the makers of Daim who are leading a new nostalgic campaign which is looking back in time for well-known faces from the 90s… tell us what that’s all about?

I was contacted, as I had worked with the PR firm before, and thought it would be a laugh, and I do like Daim bars and also a good excuse to get one of my dogs filmed.
He's already been on GMTV with me.

What made you decide to get involved?

Apart from getting my dog involved, I thought it would be good for Happy Mondays fans who get annoyed that people label me as "just a backing singer" with the band and that not many girls came out of the Madchester scene.

I am constantly getting emails from disgruntled fans, that my work with the Mondays isn't known by X Factor fans. There are plenty of videos of me performing with the Mondays on You Tube, and they show what a large part I played in the band in the 90s and sang on some great hits.

This is a good excuse to celebrate that time, especially with the passing of Factory legend, Tony Wilson. I also played myself in the Michael Winterbottom film 24 Hour Party People with Steve Coogan as Tony Wilson.

Another celebration of what a great time we had in the 90s, and that it wasn't just the boys having fun.

Good on you, so you were an official 90’s star with The Happy Monday’s, do you think you could bring back the past and take on the music industry again today?

My dance tunes do really well and I had the number one download in the Beatport dance charts for 3 weeks over Xmas with a song called Reach Out feat Rowetta which has been a worldwide hit, and was recently sampled on Steve Angello's Show Me Love.

Since then I have been getting the best djs and producers asking to work with me. I feel very lucky that I get to work with the best producers and get to do some exciting gigs and last year I got to tour Japan with one of my dance tunes.

I also have the manager of the band Kiss looking after me in the States as I just sang with his new band, Crossbreed, and my next releases coming up are No More Coming Down with J Nitti and Lights Out with Tom Stephan.

I have also just teamed up with a Serbian producer called Shomy Woodman and the music we're doing is very Madchester sounding, and I think it's the best work I've done.

Ooh, I’m so excited, also, we all know you were the star of the X Factor in their first series (I voted for you by the way!) do you think that helped thrust you back into the public eye?

Thank you for voting for me. I was thrilled to be the last woman standing that year.

The X Factor was brilliant for me and now I think because I was a memorable contestant it has ensured that I have been busy ever since, and has opened many doors for me. Plus I loved working with Simon and I am very grateful to the show and the public for giving me the opportunity.

0Comments | Be the first to comment!