Beyonce To Front New American Express Campaign.

08-08-2007 08:34

Beyonce To Front New American Express Campaign....

R&B superstar Beyonce Knowles has become the new face of American Express, according to reports.The Irreplaceable singer - who already endorses products by Pepsi, L'Oreal and McDonald's among others - will front the new advertising campaign for the financial giants, joining the likes of actors Robert De Niro and Kate Winslet, and sports stars Tiger Woods and Venus Williams.A source tells OK! magazine, "She's a role model for so many young people.

She has tremendous cross-over appeal the same way Tiger (Woods) does. She's an inspiration for lots of people. She's a great fit for American Express".