Casablancas Fragrant In New Ad

The singer will be the face of The Essence of Rock.

The Strokes star Julian Casablancas has signed on to front a new French fragrance campaign.

The singer is the pitchman for Azzaro's Decibel: The Essence of Rock and appears in the firm's new ad.

The promo features Casablancas singing I Like The Night before diving into a crowd of fans.