Dappy’s controversial opening to his latest music video, where he calls for the release of a convicted murderer, has seen online interest in the former N-Dubz rapper skyrocket.
According to music stats tracker MusicMetric, Dappy had a 800% increase in new fans over the last few days, gathering 6338 new fans on Monday and Tuesday alone compare to the 440 he had gotten over the entirety of the last month.
Calling for the release of Learco Chindamo, Dappy has been slammed by fellow N-Dubz member Tulisa who tweeted 'Just puttin it out there..dont involve me in dappy's latest hype, I don't condone it in anyway.N its a shame I'm not around 2 control him’
Chindamo knifed to death Philip Lawrence, 48, outside St George’s RC School in west London aged just 15, after the head intervened in a fight by the gates in 1995. Dappy, 25, went to the same school.
Chindamo, 31, served 14 years for murder and was released on license in July 2010. But he was sent back to prison for breaching the conditions of his license, after he was caught associating with gang members after his release.
Marie-Alicia Chang, Musicmetric’s co-founder said “The idea that ‘controversy sells’ is hardly new, but it’s clear that, for whatever reason, the public is interested. The massive spike in digital fans for Dappy – an artist purely of the digital generation – could be a goldmine in helping sell downloads or lucrative gig tickets. Of course many others could be mightily offended by this kind of thing