Hendrix Estate Wins Lawsuit

8 months ago 19th Feb 11:00

Jimi Hendrix is immortalised on a jacket as well as in Vodka!

The estate of rock legend Jimi Hendrix has won a trademark infringement lawsuit against a Seattle, Washington-based businessman who used the star's name and image to promote his brand of vodka.

Executives of family-owned companies The Experience Hendrix and Authentic Hendrix claim they have won a $3.2 million (£2.2 million) federal court judgment, filed in 2007 against Craig Dieffenbach, who packaged Hendrix Electric vodka.

The judge has ordered the liquor, a purple bottle featuring the rocker's face and signature above the label, to be taken off store shelves, reports the Associated Press.

Hendrix died in 1970 at the age of 27.