Hendrix Estate Wins Lawsuit

19 February 2009

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The estate of rock legend Jimi Hendrix has won a trademark infringement lawsuit against a Seattle, Washington-based businessman who used the star's name and image to promote his brand of vodka.

Executives of family-owned companies The Experience Hendrix and Authentic Hendrix claim they have won a $3.2 million (£2.2 million) federal court judgment, filed in 2007 against Craig Dieffenbach, who packaged Hendrix Electric vodka.

The judge has ordered the liquor, a purple bottle featuring the rocker's face and signature above the label, to be taken off store shelves, reports the Associated Press.

Hendrix died in 1970 at the age of 27.

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