Boy band One Direction were the toast of the MTV Video Music Awards in Los Angeles on Thursday night (06Sep12) as they picked up a trio of big trophies for their hit WHAT MAKES YOU BEAUTIFUL.

The hunks, who also performed at the ceremony, picked up their first ever VMA just before the event officially started when the promo for their hit was voted Most Share-Worthy Video by fans.

The quintet went on to win Best New Artist and Best Pop Video as well.

Feuding stars Chris Brown and Drake both took to the stage at the Staples Center to collect awards - Brown's Turn up the Music earned him the Best Male Video prize over Drake, but the Canadian was at the podium minutes later when his HYFR collaboration with label boss Lil Wayne landed him the Best Hip Hop Video trophy.

Calvin Harris was also a big winner on the night - not only was he booked as the event's house DJ, but he also collected two MTV Moonmen trophies for Best Electronic Dance Music Video (Feel So Close) and a share of the Video of the Year prize with Rihanna for We Found Love.

The main list of winners is Best Video with a Message - Skyscraper by Demi Lovato Most Share-Worthy Video - What Makes You Beautiful by One Direction Best Pop Video - What Makes You Beautiful by One Direction Best Male Video - Turn up the Music by Chris Brown Best Hip Hop Video - HYFR by Drake feat.

Lil Wayne Best Female Video - Starships by Nicki Minaj Best New Artist - What Makes You Beautiful by One Direction Video of the Year - We Found Love by Rihanna feat.

Calvin Harris Best Electronic Dance Music Video - Feel So Close by Calvin Harris Best Rock Video - Paradise by Coldplay.