Rihanna and Kanye West Lands Perfume Deal

08 April 2009

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It seems that anyone who appears in the news can get their own perfume line these days, and our favourite entrepreneur Kanye West and his celeb best mate Rihanna are next in line to develop a perfume line.

The pair have jumped on mentor Jay-Z’s bandwagon and signed up to company Iconic Fragrances LLC to launch their very own scents. Woo hoo!

Parlux Fragrances Inc. have signed an agreement with the rap mogul and entrepreneur's licensing company to market scents for the hitmaking pair.

Jay-Z, real name Shawn Carter, says, "We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands.

"This venture will take what is already a successful franchise at Parlux to a new level."

A Parlux spokesman insists the Rihanna and West deal will "make an indelible impression in the fragrance industry." A press conference to officially announce the new deal is scheduled for today.

FemaleFirst Ruth Harrison

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