Simon Cowell Rejects Viagra Deal.

04-03-2008 12:01

Music mogul Simon Cowell once turned down a $2 million (£1 million) offer to promote Viagra, because he viewed the offer as "a f**king insult".The American Idol judge, 48, admits he was asked to become the new face of the men's sex aid, but was so outraged at the drug manufacturer's brazen offer he rejected the six-figure deal.