Ed Sheeran

Ed Sheeran

Ed Sheeran has plans to launch his own record label.

The singer's now signed a deal with Warner who will house the new company, and already has ideas of who he'd like to offer contracts to.

Speaking to The Sun he explained: "The door has now been opened. I've set up the label and I'm going to start signing people. It'll be an imprint that goes through Warner. But I'll get the rights back in about ten years.

"I've got my first signing in mind. I'm looking at people like me, who came through the singer-songwriter scene."

Confessing he thinks he's now in a "fortunate" position to help other stars, he admitted: "There are people on that scene who make me look terrible by just being so good. They haven't got the right platform.

"I have a tour and Twitter, so I can put them in front of my fans instantly.

"I can sit down with heads of radio stations and ask whether they'll play it on the radio.

"I'm in a really fortunate position to be able to break acts."

The decision to launch his own label came after industry executives ignored him when he tried to push Passenger - now a global superstar.

"The first time I properly thought about it was when I took Passenger on tour for two years.

"I took him into my record company and played them the record but they didn't get it .

"Then I was too busy on my own stuff and I let it slide.

"Then he had a worldwide number After that, everyone was like, 'Maybe Ed does know what he's talking about'."


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