Ed Sheeran's music career could span that of Elvis', according to Presley's album producer.
The 'Thinking Out Loud' hitmaker, who has a string of hits and awards under his belt, has been tipped to have a long successful career by Nick Patrick, who co-produced Elvis' latest LP 'The Wonder Of You: Elvis Presley With The Royal Philharmonic Orchestra', which is expected to reach number one in the official UK album chart on Friday (28.10.16) - 40 years after his death.
Speaking exclusively to BANG Showbiz, Nick said: "When you think of artists say in 50 years time, which ones of those will still have their reputation carry them forward into future years for music listeners, I think [of] someone like Ed Sheeran who is an amazing songwriter.
"Gary Barlow is obviously an amazing songwriter there's no question about that, but would Take That? It's hard to tell. But people will emerge and stand the test of time and I think it depends on their songwriting ability and which is why I think Ed Sheeran ... when you think of the artists that have survived through incredible changes of taste and everything Sir Elton John, Rod Stewart, they've always kept to what they do best."
Ed, 25, moved to London in 2008 to pursue his passion for music and his single 'The A Team' from his debut album '+' earned him a prestigious Ivor Novello award in 2011 and he has written hits for numerous other musicians.
Meanwhile Elvis' latest LP release makes him the only artist to have 13 number one UK albums - a record previously held by Madonna who has 12 albums that reached number one in the UK charts.
Nick also believes that musicians need to be able to put on an "amazing" live shows to "survive" in the business.
He added: "You can't just hope you're going to sell some record because that's not sustainable - you've got to be able to work live - and the people that will survive are the people that will hone their craft at working live and put on a real show because people want to see live music, they want to go and have an amazing night out, an amazing experience. You've got to be able to give the general public who come to see you real value for money."