Plan B wouldn't appear on 'The X Factor'.
The 'iLL Manors' rapper doesn't think a programme like the reality TV singing contest would be the right way to show off his artistic credibility, as he's not interested in boosting his celebrity profile.
He told Shortlist magazine: "No disrespect to anyone involved in those shows but all they do is boost your profile as a celebrity. There are a lot of pop acts with just a pretty face and a half-decent voice. They don't even write their own s**t.
"I'm lucky enough to have a gift that allows me to create things from nothing: music, films, fictional characters. Others don't have that, so their work goes into their image as a celebrity. So, if I have a gift like this, wouldn't I be neglecting it if I appeared on a show like 'The X Factor'?"
The singer, rapper and film director also turned down the opportunity to feature on a song with Jay-Z because he didn't want to do it just to boost his profile in the US.
He added: "I want people like [Jay-Z] to come to me and say, 'I like what you're doing, let's collaborate.' Otherwise, I'd just be licking their arse.
"People stop me in the street and say, 'I make music too - let's collaborate.' I'm like, 'I don't know who the f**k you are, mate. You just want to ride off my success.'
"Music should be a personal thing; the minute you start thinking, 'Who can I get in with?' you're basically saying you don't give a f**k about artistic expression. You only give a f**k about money."
Plan B's 'iLL Manors' album is out on July 23.