Tinie Tempah wants to be rap's first good boy.
The 'Pass Out' singer wants to represent a softer, more accessible side to hip-hop because he comes from a good home and is very close to his parents.
Tinie said: "I'm incredibly close to my mum and dad. Even to this day I call them Mummy and Daddy.
"I was well brought up, my parents are still together. When people listen to hip-hop, they think everybody's from a broken home, that it only appeals to people from broken homes and those on drugs.
"But the majority probably do live with their mum and dad. They probably do go to good schools, and I just want to represent that."
The fashion-loving rapper also said his ideal woman has a great sense of humour and the looks to match, but his real winner is a regional accent.
Tinie admitted to More! magazine: "I'm a sucker for a pretty face. And a sense of humour, because I like to crack a joke.
"I think Yorkshire girls are beautiful, their accents as well... It's easy on the ear. I like it."