Richie Sambora

Richie Sambora

White Trash Beautiful is a contemporary line created by designer/musician Nikki Lund and Bon Jovi guitarist Richie Sambora is set to debut in the UK on 23rd June with an exclusive fashion show event at London’s Indigo2.

Premiered at Los Angeles Fashion Week in March 2010,  The edgy line consists of distressed leather and faux leather separates, zipper embellished jackets, metallic capes, sexy dresses, and evening gowns and more.

White Trash Beautiful

A California Native, Nikki Lund was already an established fashion designer and musician when Richie Sambora contacted her in 2008. By January 2009, Richie and Nikki had collaborated to start creating “White Trash Beautiful” music and “WTB” fashions.

White Trash Beautiful

"I have always admired Richie’s unique personal style in music and fashion.  He is a brilliant artist and trendsetter with over 30 years in the business …it is so inspiring working with him." -  Nikki Lund

White Trash Beautiful


"Her talent is never ending - she is a genius. Jon and I had this idea for a song “White Trash Beautiful” and I was walking around the house one day and said this song sounds like a clothing line. Nikki had an amazing line of clothes called Eccentric Symphony and distributed her music as the hangtag…I was a fan.  I called her up and it all started from there." - Richie Sambora

The collection will be debuting in stores this autumn and available on-line from this July.   the WTB Collection has already found celebrity fans including Carrie Underwood, Kellie Pickler, Carrie Ann Inaba, Heather Locklear, miley cyrus Stealing Angels and Jon Bon Jovi. 


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