Football has evolved to another level since the last decade, where money plays an important role in the success of most football clubs. This is why some of the greatest football clubs figure among the top richest sports team in the world. In the revenue stream of football clubs, kit suppliers and shirt sponsorship are quite essential to bring in the funds that boost the teams to reach their goals.
Puma, Adidas, and Nike are some of the incontestable top sports manufacturing brands that have been supplying football clubs' kits all around Europe since many years. However, it is not just sports manufacturing brands that sponsor football clubs in Europe. For the 2016/17 season, Bolton Wanderers has tied up a very lucrative deal with their principle shirt sponsors - Spin and Win Casino - where you can benefit of top casino bonuses. Spin and Win online casino feature hundreds of games such as online slots, roulette, table and card games, live casino games and more. And it's not surprising that you can find numerous football themed slots at Spinandwin.com, such as Football Champions Cups, Football Star, Golden Goal, Goal! and many more.
It is without any doubt that these brands are vital to inject funds into the football world, as they pay huge fees each year to the clubs so as to gain control over the merchandise and kits of the football teams. Their contracts can be for short terms of 1 or 2 years, or even long term contracts ranging from 5 up to 15 years. When kit supplier deals are signed, the sponsors provide the official kit to the first and reserve teams, along with any other training clothing that are needed. And in return the sponsors can also sell official jerseys of the clubs through their own channels.
In 2014, Manchester United signed a £47m per year contract with Chevrolet, and this shirt sponsorship is for seven years. This top football club also has an Adidas kit deal worth £75m per year. On the other hand, Barcelona has recently secured an incredible deal with their long term partner Nike. This record deal is making them earn not less than £100 million a year. Earlier in May, Chelsea made a historic deal with Nike for a fifteen years contract worth £60 million per year that will be ending in 2032.
Back in April this year, Bayern Munich and Adidas agreed on a new long term kit deal for 15 years, and this will prolong their partnership until 2030. This happened when they signed for a ten years' extension deal, making it one of the world's biggest ever kit deal worth over £42m a year, compared to their old contract where they were earning less than £20m. Adidas is also the sponsor of big teams such as Real Madrid, Juventus, and AC Milan, while Nike has signed numerous sponsorship deals with clubs such as Chelsea FC, Manchester City, PSG, and FC Barcelona.
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