‘Mums the Word’ When it Comes to Kids’ Learning - page 2

04-09-2008 12:08

Parents are unanimous in agreeing that it is good for their children to learn computer and IT skills at an early age, (92% of those surveyed), and 76% of parents allow their child to use the internet. Of these, 54% allow their children to have a limited time to play on the internet, and only 50% closely monitor the content used by their children.

The LeapFrog survey also highlighted a trend in licensing products with 72% of parents agreeing that their child’s favourite character, such as Disney Princesses or Dora and her cousin Diego, assists with their learning.

Dr Janine Spencer, LeapFrog Toys Child Development Consultant said: “The response from parents shows there is a clear need for more information on children’s learning progress, particularly when it comes to reading. It’s exciting that LeapFrog has answered this by launching the Learning Path. The programme provides parents with an insight into their child’s development by recording and mapping what they have achieved, alongside the activities they have engaged with.”