Edutainment Inspiring Families through the Recession

6 months ago 08th May 14:53

 This summer, families with children could be doing a lot more than simply hitting the beach and enjoying the delights of ice creams and donkey rides!

A new survey has discovered Britons young and old like to feel they are doing something constructive in their own time, with 33% of us picking up activities through which we can learn something new.

Helena Spicer, Senior Leisure Analyst at Mintel states; "This latest research highlights the trend towards   edutainment, the blending of learning and educational experiences with leisure."

So where does this passion for learning come from? Well apparently it's a technique that has gathered pace for some years, but is becoming increasingly important to us during the recession.

Whether it be learning new career skills, keeping ourselves busy during UK 'staycations' or simply trying something new to cheer ourselves up, the combination of learning and fun is having a positive effect during hard times.

Elizabeth Scott from 'About.com' says, "Hobbies and fun activities can bring added joy and happiness to life, and can be a great way to relieve stress as well." In fact, many adults take up learning as a coping mechanism for stress, which then turns out to be a great source of relaxation and enjoyment. 

This may explain the new phenomenon for 'edutainment' amongst adults over the age of 35, who are looking for innovative ways to cope with the stress of the economic situation. But of course it's not just adults who need a release and can benefit from the combination of learning and fun.