As the daughter of a Spice Girl turned-designer and famous footballer Dad, it's not surprising that Harper Beckham is always dressed in the best.
And with Romeo Beckham turning to modelling and Suri Cruise constantly being pictured in stylish outfits, it seems that fashion is very much on the agenda when it comes to kids' attire.
But just as we indulge in our own personal shopping therapy, it seems that we now invest as much time and effort in our children's wardrobe as we do in our own.
So are the days of hand me downs long gone? Do you spend hours picking out the perfect outfit for your little one? And do you spend more on your child's designer items than your own? Well if you've answered yes, it seems you're not alone, as new research commissioned by Start-rite Shoes reveals
that one in five children aged 5-10 own at least two designer items of clothing.
To get some further inspiration for your little ones, watch our video with Faye Sawyer, ITV's fashion expert. She will be taking us through the latest trends for your kids, so your children can look comfortable and stylish throughout 2013.