Researchers found that children are most likely to be left red-faced by their father thanks to their bad fashion sense, lack of style and even the car they drive.
In fact, youngsters admitted to being so embarrassed by their dad that they avoid inviting friends back to their house and get him to drop them off around the corner from a meeting point so no-one sees them; some even refuse to be seen in public with him altogether.
The study, commissioned by Specsavers, also revealed that 60 per cent believe their dad lacks any flair for fashion, while a further 60 per cent of youngsters reckon their dad thinks they are cooler than they really are.
”While there is no doubt our dads could do with a bit of assistance in the style department, what normally embarrasses us in our early years endears them to us later in life."
Among the crimes against fashion are bad hairdos, dodgy specs, high waistbands and wearing socks with sandals.
A spokesperson for Specsavers, said: ”Most of us have been embarrassed by our old man at some point and usually, the most humiliating experiences take place during your teenage years when your dad’s dodgy dress sense and mortifying behaviour can seem like the worst thing in the world.
”While there is no doubt our Dads could do with a bit of assistance in the style department, what normally embarrasses us in our early years endears them to us later in life.
”So kids need to help Dads in designer distress to transform from dodgy to dapper. Some simple style advice on a cool haircut, new jeans and some funky specs can make the world of difference.”
The study of 2,000 13-21 year olds also revealed that hobbies and social-skills were a big cause for embarrassment; a third of youngsters admitted to being so mortified by their dad that they make them drop them off around the corner from where their friends are waiting, whilst another one in five refuse to let their dad give them a lift anywhere at all.
The study was commissioned by Specsavers to launch its nationwide campaign, Dob in your Dad, which aims to find Britain’s least fashion-savvy dad and help him turn over a new style leaf.
Shabana Adam @Shabana_FAM