With every baby being a prince or princess to their parents-and 2,000 born each and every day in the United Kingdom-they all deserve a joyous celebration upon entering the world.
So, as the nation celebrates one special birth in London, Pampers is celebrating all babies born on the same day in a captivating new film directed by award-winning documentary maker Elizabeth Stopford.
Guiding us through the journey of everyday parents in the UK, the excitement surrounding the nation's new arrival is mirrored in this real-time video. Created in the same 24 hours that all eyes were on the capital, the 90 second piece follows the anticipation of birth right through to the precious first moments parents share with their newborns, bringing to life the love and emotion felt by every new parent.
Watch and share the film in celebration of #everybaby:
Created and edited in just one day, the film also aired as a 90 second television advert, elevating every new arrival across the country to national news.
Pampers Brand Director Peter Yorke says: "We're incredible proud of this unique project as by filming in real-time with expectant families, we were able to mirror the journey being featured in the news, enabling the nation to celebrate as one, by shining a light on every single baby being born at the same time."
As the UK's most-trusted nappy brand*, Pampers supports #everybaby in their unique, developmental journey. They're proud to be working with the UK's largest parenting charity, NCT, collaborating to better support parents and babies in the UK. Pampers are also donating 100,000 nappies to NCT this month who will distribute them to families in need, in celebration of #everybaby.
* Nielsen P12M, Feb 2015