The reality TV star is stepping into the fashion arena with Italian made, high quality tailored shirts and edgy t-shirts, both for men and cute t-shirts for children.
This is the dad of two’s first clothing line, aptly named, The Peter Andre Collection, with looks that are perfect for both the modern man who wants to be on trend at work and for the more casual gents in search of a relaxed style.
Some of the brands attire includes the classic white and black shirt with contrasting collars and cuffs, greys with black and white details and pale blues and pinks mixed with floral that are perfect for the summer. To complete this collection, Peter has added in edgy t-shirts with designs that include skulls infused with traditional Australian hats and British Bulldogs, portraying his roots to both England and Australia.
The consecutive ‘Celebrity Dad of the Year’ winner is known for being a great family man and was keen to include children’s fashion in the collection, which comes in the form of round neck t-shirts detailed with funky studded ‘Lazy Bones’ and ‘Daddy Rocks’ designs and an adorable ‘Daddy’s Little Princess’ complete with a diamante tiara.
Peter said: “I am thrilled to be launching my new clothing collection. The modern man likes to look after himself and I am no different. I am proud to be offering a new range for them to choose from.
“The children’s collection is just the beginning, with another collection coming out in late September 2012, which will be much bigger and I am very excited about,” he added.