So you know what your children do for a living but do you actually understand what their job entails?
Parenting on Female First
If you've always been curious to see what your offspring get up to at their workplace each day, well here's your chance!
Sir Richard Branson has joined forces with LinkedIn, the world's largest online professional network, to announce the return of LinkedIn's 'Bring In Your Parents Day'.
The initiative hopes to encourage Brits to get involved after research reveals that one in three parents don't know what their children do for a living.
LinkedIn's Bring In Your Parents Day is an opportunity for parents to be part of their children's working life for a day, and inspire one another in their careers.
This year's event aims to give parents an inside view of their child's professional life, and is all about taking the time to say "thank you" for the help and guidance parents have provided over the years.
Despite 43% of Brits admitting that their parents have useful advice to share, more than a third of parents aren't passing their career advice on to their offspring, highlighting the potential loss of valuable skills between generations.
It's not just "children" who feel they're missing out, one in five UK parents believe that they could help their child to succeed at work by sharing their knowledge. Yet a number of things are holding them back - 16% that they don't know enough about what their children do to be able to pass on their professional skills effectively, nearly a third think that the working world has changed so much that their advice is no longer valid and more than a quarter don't think their children would listen.
LinkedIn spokesperson, Darain Faraz.said: "Parents can be a valuable part of their child's professional network, and a great source of advice and expertise, but this research shows that we're missing out on the opportunity to tap into their wisdom."
LinkedIn's Bring In Your Parents Day is an opportunity for the world's professionals to show their parents where this support and guidance has taken them in their careers and to encourage parents to continue sharing their advice and expertise.
"We often overlook our parents when it comes to getting career advice - and this has meant we miss out on fantastic insight and experience that could make us better at our jobs. Equally, it can be hard for parents to offer advice if they don't understand what their children do at work, which we have found is the case for one in three of them," Faraz added.
Speaking about the campaign launch, Holly Branson said: "One of the most important things Dad ever taught me was to always treat everyone the same - whether the CEO of a company, the cleaner, or receptionist… everyone has an important role to play. LinkedIn's Bring In Your Parents Day is a reminder that every generation has something different and valuable to share, and that your parents are just as wonderful and knowledgeable as they were when you were growing up. Will you join me in bringing your parent to work?"
LinkedIn's Bring In Your Parents Day will be held in 14 countries. A number of British businesses have already signed up to take part this year, and will be opening their doors to their employees' parents on Thursday, November 6 2014.