She was called out by Lord Sugar for having an impeccable CV during her time on TV’s most challenging series but viewers were left shocked when Jane McEvoy was fired in episode four of The Apprentice earlier this year. Now, her days on the show are merely moments of reminisce as the Irish businesswoman is working to expand her marketing company to cater for the launch of her new baby food range of organic soups called Harry’s Little World.
As a mum of one, Jane knows how important it is to provide a healthy diet and nutrition for your baby. “I believe food is very important, especially a child’s first introduction to food,” she said. “When my son was a baby I found it impossible to find a meal product on the market that I was willing to feed him.”
"...to be honest there were parts of the show that, in my opinion, didn’t reflect what actually happened, which was very frustrating"
It’s this frustration that led to the creation of Harry’s Little World which is in fact inspired by Jane’s three-year-old son Harry who was fed homemade soup, prepared by his chef dad, Gary. “Harry loved them,” Jane said. “My husband and I started a food company after I had Harry and since then it has been my ambition to create a range of food for babies and children that parents can buy, safe in the knowledge that the product is as good if not better than what they would make themselves at home,” Jane explains.
And Harry’s Little World meets the brief. Based on the characters in little Harry's world including Ello the duck and Butternut the giraffe, the food range is ‘free from’ all main allergens such as gluten, dairy and nuts and is designed to make feeding your baby fun.
“Harry’s Little World is fresh and is no more than 20 days old versus the shelf life of approximately one year on an ambient competitor,” Jane said. “Ingredients are sourced from as local a source as possible and as the range is also organic, you can be sure that your baby is not eating harmful pesticides.”
Despite being a busy businesswoman and a dedicated mother, Jane also finds time to keep in touch with her co-candidates from The Apprentice recounting her time on the show as “the strangest experience ever”.
“It is very difficult to describe to anybody that has not gone through it and that is probably why we are all in contact so often,” she said. “Although it was filmed over a very short period of time it did have a huge effect on all our lives.
“The main pressure was how it would be edited and to be honest there were parts of the show that, in my opinion, didn’t reflect what actually happened, which was very frustrating,” Jane continued.
“But in the end I had some really amazing experiences because of The Apprentice and I met some great people that I will stay in contact with for a very long time,” she said.
So, she wouldn’t do anything differently if she could go back?