Britain's Prince Harry has cooled his relationship with Mollie King because he thought she was too public.
The flame-haired royal - who was linked to the blonde singer after the pair were seen in a nightclub together recently - reportedly thought she may have been enjoying the publicity from the burgeoning relationship too much and has decided to calm things with her.
A source told the Daily Mail: "Harry's texting 10 girls at the moment, including his ex Chelsy. Mollie is one of them.
"Harry likes discreet girls and Mollie seemed to be enjoying the publicity a bit too much."
Mollie recently used twitter to deny anything was happening between the pair.
In a question and answer session with her band The Saturdays, she wrote: "Guys I'm getting a lot of tweets about Prince Harry but ... i'm not dating him & we're not in a relationship. We're just friends. (sic)"
It is not the only time Harry has been reported as trying to keep the romance quiet.
A source said recently: "Harry saw how tough it was for his brother William and Kate Middleton [now Duchess Catherine] when they first started seeing each other.
"He knows the enormous interest in them drove them apart at one point so he really doesn't want that to happen to him and Mollie.
"They have both decided to take things easy and not put pressure on their relationship."