Britain's Prince Harry has been told his conservation work "will not change anything".

Britain's Prince Harry

Britain's Prince Harry

The 30-year-old royal is currently taking part in a conservation project in Namibia aiming to make black rhinos less attractive to poachers so they won't kill them for their ivory, although a critic claims his efforts will have no impact if there continues to be a demand for the goods the poachers are selling.

Wonder Gochu, the news editor at The Namibian newspaper told US news website The Daily Beast: "This boy's visit here will not change anything. People still go hungry, people who have no jobs will still have no jobs when he goes back. They will not even give a second thought about him being here or not being here."

Instead, the journalist urged the prince to visit China where there is a strong demand for ivory, despite Harry's older brother Prince William visiting the country in March to discuss the illegal wildlife trade with president Xi Jinping.

Questioned on whether he thought the prince's work would have a positive impact, he replied: "No, as long as there is a market for what the poachers are selling, Prince Harry could spend 10 or 20 years in the country and that would not make any difference. He should go to China, and campaign there, say, 'Please don't buy it'."