Britain's Prince Charles thinks accountants can "save the world".
The first-in-line to the British throne will attend the 10th anniversary of the Accounting for Sustainability (A4S) today (11.12.14).
His Royal Highness set up the initiative in 2004 to help establish and promote environmental issues.
According to the website Business Green, the future monarch will encourage accountants to "save the world".
Prince Charles will reportedly tell the audience: "If every one of you here in the room today manages to convince just five others to start accounting for sustainability, and then each one of them engages another five each year, in five years' time we could reach all of the three million accountants in the world.
"However, I hate to tell you that for obvious reasons five years is too long - so each of you needs to rush out and convince ten. And then accountants really will be helping to save the world."
Executive chairman of A4S, Jessica Fries has also backed the idea that accountants can create a more sustainable economy.
She said: "Over the 10 years since our launch we have worked to dispel the idea that there has to be a choice between making money on one hand and 'doing the right thing' on the other.
"Making business decisions which are designed to build resilient business models will inevitably lead to a more sustainable economy. However time is not on our side. We have achieved a lot in ten years but there is still a great deal of work to do."
Tagged in Prince Charles