Princess Charlotte is reportedly worth £3 billion.
The two-year-old royal - who is the daughter of the Duke and Duchess of Cambridge - is believed to have racked up a whopping 10-figure net value sum within 24 months, according to the business valuation consultancy company Brand Finance.
Duchess Catherine, 35, first presented her youngest child to the public on May 2 after giving birth to her at London's St. Mary's Hospital, and it is believed since then anything the tiny tot wears sparks a surge in purchases for that item.
And Charlotte's estimated value has over-taken her older sibling Prince George, three, who reportedly has a net worth of £2.4 billion, whilst Catherine - who was formerly known as Kate Middleton prior to marrying Prince William in 2011 - is almost twice as more and has been calculated to be worth £4.7 billion .
However, it has been reported the only reason Charlotte's net worth exceeds her brother's is because of the "fashion market", which will see Charlotte's "endorsement effect" hit a "much broader" range of products and garments than George.
Speaking about the difference in worth's to Marie Claire magazine, Brand Finance's marketing and communications director, Robert Haigh, explained: "This is actually as simple as the relative size of the men's and women's fashion markets, by which I mean that Charlotte's endorsement effect will likely be felt across a much broader range of products and brands or types of clothing than will George's, allowing a greater scope for the monetisation of her 'brand' and hence a higher value."