Swindon boss Luke Williams slammed his players for sleepwalking to a 2-1 home defeat to in-form Bury.
The Robins fell to a third game without a win as Shakers striker Hallam Hope grabbed a first-half double to help his side leap up to third in League One.
But Williams insists the defeat was self-inflicted after a slow start and said: "We got exactly what we deserved.
"We didn't batter them in any way. They were in front and just sat back and defended their lead. We did very little about it.
"If you start a game of football in a coma, don't be surprised when you come out the coma you are losing.
"We started slow with no tempo to our passing, the reaction to a turnover in possession was slow, we passed straight to players who we were vulnerable to.
"If you want to play football without any risk at all, without taking any chances, our way of playing, then we need a different group of players."
Hope opened the scoring in the 13th minute after pouncing on keeper Will Henry's save before doubling the lead by sliding in when he capitalised on Sean Murray's horror back pass.
Williams' side were on the wrong side of a controversial refereeing decision when Charles Breakspear disallowed Jon Obika's 'equaliser' after the hosts had finished celebrating.
Williams added: "The referee explained to us the linesman believed Murray's shot went directly in and thought therefore there was no need to flag for offside.
"The ref thought Obika was in offside position when he touched the ball, of course he was not he was very comfortably on side. The decision is difficult for the referee and I respect the job they do.
"It is difficult to accept because goals do change games."
Bury boss David Flitcroft, who saw his side claim a fourth straight win in all competitions, was proud of the way his team dealt with the Swindon fightback - which included Obika's first goal of the season.
Flitcroft said: "Second half we didn't have the answers to cope with the way they played and the way they moved the ball and caused us problems.
"It mentally tries to break you the way that they play. You have to stay strong. They are looking for one player to switch off so there's a weakness.
"At 2-1 we were holding on but this team has resilience in abundance, they put their bodies on the line for the club, the supporters and each other.
"When you have that it can spread. I am absolutely delighted with the three points. It's been a good day but we can't get carried away with a good win down at Swindon."