James Cracknell Launches Deloitte Ride Across Britain

The Deloitte Ride Across Britain - an annual 9 day, 1,000 mile cycle ride that raises money for the British Paralympic Association - gets underway on Saturday 11th June, as riders look to top the £372,000 that was raised last year.

The 500 riders will depart John O’Groats and are expected to arrive in Land’s End on Sunday 19th June, as part of the initiative that was devised by James Cracknell and his co-founders at Threshold Sports.

This year’s event has incorporated Daily Stages into the nine stops along the route, allowing a wider group of riders to cycle a single 105 mile stage to get a taste for Deloitte Ride Across Britain experience.

It is hoped that by giving an increased number of riders a flavour of the experience, a record number of cyclists of all skill levels will register for the entire 1,000 mile route in 2012.

The route travels south along the entire west coast of Britain; from John O’Groats then through Fort William, Glasgow to the Lake District, then down through Manchester, Shropshire, Bath, Devon, then onto the final destination of Land’s End in Cornwall.

Multiple Paralympic gold medallist Sarah Storey returns to the ride for the second straight year and is joined by Danny Crates who is the British Paralympic Association’s ambassador for the ride, and Tim Reddish, Chairman of the British Paralympic Association.

Tim, who is visually impaired and cycled last year’s ride on a tandem bicycle with his son Paul, will be joining the ride again this year. Event co-founder James Cracknell will also be joining riders along some stages of the route this year.