WTA Launch Heroes Among Us Campaign

27 August 2009

0Comments | Comment on this Article

Today, the Sony Ericsson WTA Tour launched a global campaign to recognize parents, teachers, coaches and community leaders who have encouraged young women to pursue their dreams.

The Heroes Among Us program asks fans across the world to nominate someone who has made a difference within the lives of young women in the community. The initiative follows in the footsteps of the Tour’s landmark global partnership with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to raise awareness of gender equality issues and create leadership opportunities for women.

"All of the players on the Sony Ericsson WTA Tour had someone who encouraged us to dream big and follow our dreams," said Venus Williams.

"These local heroes bring guidance and leadership to their communities and we’re looking to give them the recognition they deserve."

"As the world’s leading global sport for women, the Tour has a responsibility to inspire and encourage young women around the world," said Stacey Allaster, Chairman and CEO of the Sony Ericsson WTA Tour.

"Our players have had to overcome their own challenges to succeed and they are committed to the principles of equality and opportunity, so this is a natural fit for our organization and for our ongoing partnership with UNESCO."

The program celebrates the Tour’s legacy in promoting gender equality for more than three decades. As the world's leading professional sport for women with more than 2,200 players representing 96 nations competing in 51 tournaments and four Grand Slams in 31 countries, the Tour has not only provided the opportunity for women to excel at the highest level of sport, but inspired millions of girls worldwide who dream big.

Williams, along with fellow current players Vera Zvonareva, Tatiana Golovin and Zheng Jie, and Tour Founder and tennis legend Billie Jean King, serve as UNESCO Promoters of Gender Equality to help raise awareness about issues of importance to women worldwide, and to create leadership opportunities for women through the funding of programs in Cameroon, Liberia, Dominican Republic, China, Jordan and the United States.

These players are also featured in the Tour’s 'Looking for a Hero' campaign, which helped inspire this unique program. The 'Looking for a Hero' advertising campaign shows what strong, powerful women can achieve when given the chance. The campaign portrays the Tour’s players as modern-day superheroes both on and off the court.

"In our mission to promote leadership opportunities for women, it is important to recognize and celebrate those who have made a positive impact in the lives of young women in their local communities." said UNESCO Director-General Koïchiro Matsuura.

"The Heroes Among Us campaign as an extension of our partnership with the Sony Ericsson WTA Tour is a great opportunity to advocate, both on a global and local level, the importance of gender equality and leadership of women in all domains."

Since 2006, the global UNESCO-Sony Ericsson WTA Tour partnership has been focused on furthering gender equality and promoting women’s leadership in all spheres of society.

To make a nomination, fans can visit sonyericssonwtatour.com/heroesamongus and share insights into what makes their nominee a hero. Throughout the season, winners will be named by participating tournaments in their local markets and honored at the tournaments as well as on the Tour’s website.

Nominations will be reviewed by an advisory panel consisting of officials from the Tour and UNESCO as well as Tour players.

Five finalists will be announced on September 28 on sonyericssonwtatour.com/heroesamongus where fans can cast their vote for the annual Heroes Among Us recipient. Online voting will continue through October 4.

Criteria include a clear demonstration of the improvement of young women’s lives, a positive impact on individual(s) as well as the greater community and/or a role in supporting gender equality.

The winner, based on fan votes, will receive a prize package for two to attend the Sony Ericsson Championships  Doha 2009, including tickets to the final, roundtrip airline tickets, accommodation, transportation, behind-the-scenes access at the tournament and tickets to the Sony Ericsson WTA Tour Year-End Party in Doha, Qatar.

0Comments | Be the first to comment!