It was inevitable after first seeing the price of the Playstation 4 dropping in Japan about a month ago that the rest of the world would also benefit from this change. North America has been benefiting from the reduced price for a little while now, as they seemed to be a little slower with bringing it to the UK.
Sony has reduced the price by £50 from the recommended retail price of the 500GB PS4, which brings it to £299.99. Timing couldn't be better with Christmas around the corner.
Microsoft also recently slashed the price of the Xbox One, but now Sony has just made the PS4 around £30 cheaper than the recommended retail price of an Xbox One.