Butlins Boffin mania sweeping the nation

10 February 2007

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Two new pint-sized TV stars are capturing the imagination of kids all over the country. Butlins, the nation’s favourite holiday Resort has taken a ‘child’s eye’ view of all its facilities to create a major new advertising campaign.

Unbeknown to Butlins, the advert is creating such a phenomena, that kids across the country, want to emulate the two TV stars, known as the Butlins Boffins.

Charlie and Jordan, the two Butlins Boffins, appear in the TV advert in white coats and armed with notepads and clip boards, to discover why kids love Butlins. The boys are seen playing tricks on the famous Redcoats and testing everything that Butlins has to offer; from Titan, the 10ft Robot, a state of the art recording studio, to Europe’s highest climbing wall, the Boffin’s know how to have fun and give Butlins a big thumbs up!

The TV ad gives a glimpse of the fun at the three Resorts in Bognor Regis, Minehead and Skegness, but the DVD provides a much more detailed tour of the Resorts with a full ten minutes of fun packed content including the DVD outtakes. http://www.butlinsonline.co.uk/index.cfm?page=2375&wt.svl=1442927

Butlins has long recognised that the real experts of a kid’s holiday are kid’s themselves, which is why the concept of the young Boffins seemed so ideal. Hopefully this advert enables both kids and adults to see what is on offer on family breaks at the Resorts. The fact that the Butlins Boffins are slowly becoming famous in their own right is just fantastic they seem to be turning into the next mini Ant and Dec! said Jackie Martin, Sales and Marketing Director, Butlins.

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