Qype, Europe's largest consumer reviews site, has teamed up with high street fashion retailer Warehouse to showcase the best of what's happening in London this Summer by offering a free Ultimate Urban Guide to customers of selected London stores as part of their Celebrate with Warehouse campaign.
"...we are looking forward to sharing our users best-kept secrets with Warehouse shoppers as a fresh and more inspirational alternative to the clichéd city guide-books."
The guide, a key component of the partnership, features user-generated reviews and recommendations of London's top off-the-beaten-track shops, bars, restaurants and events.
Richard Dennys, Qype's Chief Marketing Officer, said: "As the city gears up for its most exciting Summer yet, we are looking forward to sharing our users best-kept secrets with Warehouse shoppers as a fresh and more inspirational alternative to the clichéd city guide-books.
"As visitors and Londoners alike continue to seek out more unique and unusual places to be entertained, particularly during what will be an exceptionally busy few weeks, Qype's philosophy of letting user reviews come to the forefront gives small, independent businesses a chance to shine," Richard added.
The Ultimate Urban Guide will be available in the following participating Warehouse stores from 19th July until 18th August: Argyll Street, Stratford City Solus, White City, Blomfield Street, Kensington Wrap, Poultry, Canary Wharf, Kings Road Wrap, Harrods as well as Oxford Street department stores House of Fraser, Selfridges and Debenhams.