Magaluf hit the headlines this week as a video went viral of a British girl performing sex acts on more than 20 men. It has raised eyebrows and sparked outrage on the Spanish island. Mayor of Calvià, Mallorca, has released an official statement on the matter.
“As Mayor of the Municipality of Calvià, I wish to express my total rejection and anger at the activities which were carried out in a video which is currently on the social media circuit.
“I must highlight that with immediate effect a police investigation has commenced and this issue is in the hands of the Town Hall legal services department. They have the responsibility to observe this situation from our legal perspective so we can explore options to prevent events like this occurring in our resort and leisure areas.
“This week I have passed a law giving us tighter control over the operation of pub crawl organisers and we are the first municipality resort to implement a law such as this. The law will come into effect this month [July 2014]. Companies operating pub crawls in Calvià now have to apply for a licence through the town hall. They have to prove their responsibility and show that they have the appropriate civil insurances in place. Each pub crawl guide will have to wear a specific jacket so local police can monitor those operating in the region and identify those that have been approved. Pub crawl groups can now not exceed more than 50 people and if any operators exceed this legal capacity, they will be fined.
“Since 2012, the Town Hall’s internal tourism organisation, Visit Calvià, has been working very successfully with specialist travel and tourism PR and Marketing agency KBC PR & Marketing in the UK, to change the perception of the region and to promote the vast array of high quality hotels and products that are available.
“Our efforts have generated huge success for Calvià, including great publicity for our new beach clubs and upmarket bars and hotels, partnerships with specialist operators such as Stephen Roche Holidays to showcase our world-class cycling opportunities, and a marketing and PR campaign to highlight Calvià’s family-friendly attractions, gastronomy, hiking trails and natural beauty.
“It is such a shame that an irresponsible act by one rogue operator is threatening to undo our hard work.
“Our commitment to promote our beautiful region to the UK remains as strong as ever.”
For more information www.visitCalvià.com