Sir David Attenborough’s ‘Africa’ is in full swing on BBC 1, and viewers have become intrigued by the continent as African holiday searches have spiked by 310 per cent since the programme aired.
Searches and bookings for holidays in Cape Town, Morocco and Tunisia were front runners for trips to Africa.
The scenery on the program is breathtaking and it’s not hard to see why so many people are looking into experiences such as safaris...
With many UK holidaymakers choosing more traditional destinations for their trips abroad, such as Benidorm or Tenerife, others are seeking more exotic locations to spend their breaks, and the massive rise in interest of holidays to the star of David Attenborough’s programme, confirms this.
The team at www.sunshine.co.uk decided to look more in-depth at their site statistics to see what impact, if any, the wildlife documentary had had on the amount of interest shown by visitors to the site towards African destinations for holidays.
Chris Clarkson, co-founder of sunshine.co.uk, said: “Whilst destinations such as Sharm el Sheikh in Egypt and resorts in Tunisia have been family favourites for some time now, we think Sir David’s ‘Africa’ has certainly sparked an interest amongst holidaymakers for holidays more in the heart of Africa.”
Since the first episode of ‘Africa’ aired four weeks ago, sunshine.co.uk has witnessed, in comparison to the average month, a 310 per cent increase in searches for holidays to African destinations. Actual holiday bookings for African destinations have increased by 37 per cent since the first episode of ‘Africa’ was aired; again this is compared to bookings made through the site in the average month.
The top ten African destinations and holidays for searches included Cape Town, Morocco, Tunisia, West Africa, African Safari, Egypt, Congo, Gambia, Cape Verde and Kenya.
Chris added: “The scenery on the program is breathtaking and it’s not hard to see why so many people are looking into experiences such as safaris now, given the wildlife theme of the show.
“Whenever travelling to somewhere off the beaten track, we always advise referring to the British Foreign and Commonwealth Office (FCO) office for travel safety information. It’s great to get out there and see the world, but do it safely!”