There might not be many things that women get the upper hand on in relationships but it turns out that women do wear the trousers when it comes to deciding where a couple should holiday.
Only two per cent allow their husbands or boyfriends to choose where they will be going on holiday, according to a survey by ebookers.com.
Amusingly six per cent of cheeky Brits think that eye candy on the beach makes for a happy holiday, of which 86 per cent are men. Similarly, three per cent of people think a good-looking air hostess is a key factor, with 92 per cent of them predictably men.
There’s no surprise that 40 per cent of people said that beach breaks were their favourite type of holiday, so much so that ebookers.com has seen a 150 per cent increase in searches for beach holidays compared to this time last month.
Jessica Craker, UK Marketing Manager at ebookers, said; “It’s always interesting to see the different attitudes of men and women when it comes to finding that perfect holiday, but whatever your happy holiday formula may be, the easiest way to find it is by searching online.
“The research confirms what we’re seeing; since early January we’ve seen beach holiday searches up by 150 per cent from this time last month.”
The online travel agent also found that in the midst of the January blues, 38 per cent of people feel that dark and cold mornings trigger them to book a holiday. The patter of rain and depressing news stories also entice people to book a getaway. Yet 41 per cent of people feel that nothing would trigger them to book a holiday in January.
The data also discovered that the “staycation” is still going strong, with a fifth of people having had their happiest holidays in the UK.
Jessica added: “For those 41 per cent who say nothing will trigger booking a holiday in January, we’ll always encourage our customers to book early when it’s cheaper to take advantage of our sale. If there’s one thing we know that can make the booking decision easier and holidays just a bit happier – it’s a good price.”
The idea of a savvy traveller is certainly becoming the norm. The research showed that 47 per cent of southerners booked earlier because it’s cheaper, compared to nearly 40 per cent of northerners.
Of those “savvy Southerners”, 51 per cent were male, highlighting that men are more determined to book a good deal and get to the beach quicker.
For further information visit www.ebookers.com
Who wears the trousers in your relationship when it comes to choosing a holiday destination? Tell us in the comments below or tweet us @FemaleFirst_UK