- Half of UK holidaymakers travel with extended family and friends to gain some much needed quality time together
- A third go on holidays with extended groups to save on costs
- One in five benefits from a free holiday by travelling in larger groups
It seems jetting off abroad for some time-out from home life is now a thing of the past as new research from Aviva reveals that holidaymakers are increasingly going away with grandparents, parents, siblings, cousins and friends in a bid to get some quality time together, compared to a decade ago.
The study reveals that more than a third actively choose to go on holidays with friends and extended family members.
Holidays are a great time to get away from the daily grind and spend a bit of quality time with our nearest and dearest.
Outside of key periods in the year for “family time” like Christmas and New Year, the research reveals that the top reason for Britons to go away in extended groups is to spend more quality time together.
Out of those who go on these group holidays, 35 per cent feel more inspired to do more exciting activities and nearly a third say it helps to share the burden of costs. More than one in ten say group holidays allow them to share childcare responsibilities.
The research also showed that those holidaying with the same group of friends and family have been doing so for an average of almost seven years.
Simon Warsop, business development director at Aviva, said: “It seems the days of rushing off to escape home life are behind us with friends and family now an integral part of our holiday plans.
“Holidays are a great time to get away from the daily grind and spend a bit of quality time with our nearest and dearest.
“It is perhaps not surprising therefore, to see that nine out of ten surveyed said they would happily go on a holiday as part of the same group again in the future.”
Nearly a fifth say going away as a group means they benefit from a “free-cation”. Surprisingly, adults aged between 35 and 44 are just as likely to rely on mum and dad for an all-expenses paid trip as young professionals aged 25-34.
People in East Anglia are most likely to go on group holidays to get a free break, followed by the South East and Yorkshire & Humber.
Whether benefiting from a “free-cation” or not it is important to make sure everyone in the group has arranged travel insurance. Aviva’s travel insurance can cover up to nine people on one policy making it ideal for friends and family travelling together in a group.
According to the research, the holiday of choice for this group of travellers is a relaxing beach holiday, followed by a cultural city break and enriching sightseeing trip.
When it comes to choice of accommodation, hotels are most favoured with almost two in five staying at a hotel for the convenience and the peace of mind it offers.