It's been revealed in a new survey conducted by CrossCountry that Yorkshire is the top UK travel destination for British television viewers, with more than one in five (22%) being interested in visiting the region after watching popular ITV soap Emmerdale.
Asking 2,453 adults between March 3 and March 10 about their thoughts, the study also found that nearly two in five (39%) have visited particular locations and destinations after being influenced by a movie or TV programme, with 38% doing so within the last 12 months.
Top picks include the set of ITV's Broadchurch, Dorset, as almost one in five (19%) list the scenery of the award-winning drama as the place they'd most like to visit, closely following by Downton Abbey's home Oxfordshire for one in eight (14%).
Golden classics such as the BBC's Monarch of the Glen are also inspiring travel, with 13% travelling to Scotland and beyond.
Other places people have been compelled to visit include Cornwall - the home of Doc Martin, Holmfirth - the home of Last of the Summer Wine and Gothland - the home of Heartbeat amongst others.
It's not just primetime dramas inspiring travel however, with classic novel Wuthering Heights already inspiring 24% to visit Yorkshire.
Senior Customer Service Manager for CrossCountry Dave Eaton said of the findings: "It's great that people are taking inspiration from popular culture to explore more of Great Britain. Reading about a place in a book or seeing it on TV can open our eyes to new destinations and recent programmes such as Poldark and Broadchurch have really showcased how much the beautiful British countryside has to offer.
"Travelling by train is the perfect way to see some of the spectacular landscapes across Great Britain. You can take in the views whilst en route to your destination and maybe even see locations from the TV programme or read the novel you have been influenced by at the same time!"
He added: "Interestingly and contrary to popular opinion some of the places that scored lowly were Essex and Newcastle which have been made famous thanks to reality TV programmes The Only Way is Essex and Geordie Shore, but it seems people are opting for idyllic scenery over celebrity hot spots."
Tagged in Emmerdale Travel Broadchurch Television