Gordon Ramsay's Little Chef word
23 August 2007
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Gordon Ramsay has offered his Michelin starred services to roadside restaurant chain Little Chef.Producers of the ferocious TV chef's show 'Ramsay's Kitchen Nightmares' - in which he tries to revive ailing restaurants - have written to the fast food chain inviting them to take part in the show.An insider told Britain's The Sun newspaper: "We were surprised by the offer but Gordon has been a critic of Little Chef in the past."He wrote about us in his autobiography so he clearly has ideas for the place."It's no secret that Little Chef is not the force it once was - but a kick up the backside from Gordon could be just the tonic."Little Chef - which currently runs 192 roadside cafes and was saved from bankruptcy by private equity firm RCapital in January - are seriously considering the offer of taking part in the Channel 4 show.In his autobiography 'Humble Pie' Ramsay said: "Little Chef don't employ chefs - they employ people who can use the technology they have installed to heat up pre-prepared food."That's not to say that I'm not hopeful that things will get better, and I'm willing to play any part I can in making British dining habits change."
A spokesman for Optomen who make 'Ramsay's Kitchen Nightmares' said: "We don't normally send out letters to chains, but one was sent to a Little Chef. We haven't heard back from them yet."
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