The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper's fictional life and in no way referencesactual events
The producers of TV show Mad Men have been forced to defend their latest billboard ad campaign amid complaints from the families of the victims of the 911 terrorist attacks on New York City.
The posters, which show the silhouette of Jon Hamm's character Don Draper falling from a tall building - a theme that has always featured in thedrama's opening credits - has upset New Yorkers who claim the billboardsare insensitive to those who were forced to jump from the World Trade Center's high floors after the Twin Towers were hit by planes on 11 September, 2001.
Deborah Burlingame, whose father piloted one of the jets hijacked by terrorists on the fateful day, says, "I find it impossible to believe that any advertiser could be so stupid as to think you can put up a billboard in New York City which shows a human being tumbling down in space and not imagine that this will evoke the tragic memory of those poor souls on 911".
But the Mad Men creators are fighting back, stating, "The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil.
"The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper's fictional life and in no way referencesactual events".