Julie Goodyear is to appear on 'Celebrity Big Brother'.
The 70-year-old actress - who is best known for playing Bet Lynch in 'Coronation Street' - has signed a reported £300,000 deal to enter the house when the show returns in August and programme bosses are hoping she will be as big a hit as last series' winner Denise Welch.
A show source said: "Julie may be getting on a bit but she's certainly game for a laugh.
"Denise proved that the Corrie stars bring in a decent audience and don't mind poking fun at themselves and having a laugh.
"Julie is keen as mustard to get in the house and is already talking about winning."
Channel 5 chiefs have also agreed a £325,000 deal with Julian Clary and are hoping he won't hold back his "outrageous" humour in the house.
The source added to The Sun newspaper: "He is not afraid to speak his mind and it's usually in a comical way.
"Big Brother is an adult show so he won't get any flak for coming out with outrageous comments.
"That's why he will be getting so much cash."
Julie and Julian are expected to be joined in the 'Celebrity Big Brother' house by Cheryl Fergison - whose 'EastEnders' character Heather Trott was recently axed in a shocking murder storyline - Blue singer Lee Ryan and Girls Aloud beauty Nadine Coyle.