Maria Fowler has sparked a bidding war between 'Celebrity Big Brother' and 'I'm A Celebrity ... Get Me Out of Here!'.
The former 'The Only Way is Essex' star is preparing to make a big TV comeback after declaring her intentions to star in either the Channel 5 or ITV1 reality TV show, which has led to offers of around £250,000 for her services.
A source told the Daily Star newspaper: "Producers are digging deep to try to get her. There is talk of offers on the table of up to £250,000."
The 25-year-old model - who has quit Essex and moved to Scotland to be with her footballer boyfriend Lee Croft since leaving 'TOWIE' - recently signalled her intentions to return to the small screen.
She said: "I do want to get back on TV - perhaps in I'm A Celebrity or Big Brother."
Maria could be back on TV as early as the summer when 'Celebrity Big Brother' makes a return, while the next 'I'm A Celebrity ... Get Me Out Of Here!' series is due to air in November.
Channel 5 bosses were so impressed with the last edition of 'CBB' in January - which was won by 'Loose Women' star Denise Welch - that they have commissioned an extra series to run this year, with the non-celebrity version of the show cut from 14 weeks to 10 to accommodate its run.