Alexander Armstrong is set to front a primetime live interactive gameshow.
Alexander Armstrong
The 47-year-old comedian and television presenter has been named as the host of ITV's 'Don't Ask Me, Ask Britain', where viewers will be tasked with answering questions asked live on air whilst a panel of celebrities in the studio pick how the audience might have voted.
Of the new show, which will run for six episodes, he said: "It's going to be a unique broadcasting experience. We're harnessing the voting public like never before to get instant referendums on the questions that count like what to do when you block the toilet at a dinner party - the big stuff."
Viewers who want to play along will be able to answer questions such as; "How many affairs are acceptable in a marriage?", "If you saw someone leave £50 in a cash point, what would you do?" and "Do you think we should have another Scottish Referendum?" by downloading the free smartphone app.
Asif Zubairy, Commissioning Editor of Entertainment said: "Russian revolutionary Vladimir Lenin considered democracy bourgeois. If only he'd downloaded the 'Don't Ask Me, Ask Britain' app he'd have seen real democracy in action. The show will deal with subjects that affect everybody's lives every day in a funny and enlightening way and give a snapshot of how modern Britain thinks."
Whilst Mike Benson, Managing Director of Chalkboard, who will executive produce the series, added: "Following hot on the heels of Brexit and the US election, the show and app allows us to effectively hold 10 entertainment referendums per night! The viewers can tell us how they feel live, unfiltered and as one voice.
"The show will cut through the rhetoric to reveal the viewers opinions on some important topics - should Beckham get that knighthood and what's the morally right thing to do after blocking the toilet at a dinner party?"
'Don't Ask Me, Ask Britain' will air later this spring.