Amber Davies has set herself five "new sex rules" after she romped on national television last year.

Amber Davies

Amber Davies

The 'Love Island' star came under fire last summer when she and her then-boyfriend Kem Cetinay got frisky between the sheets numerous times in front of the villa cameras but, since calling time on her relationship with the 21-year-old hunk, she's decided to refresh the way she views intimacy.

Speaking during her guest presenting slot on BBC Radio 5Live, she said: "Don't have sex on the first date, if you don't know the person, don't have sex with the person. It's all about self-respect.

"If there's alcohol involved ask yourself, are you going to regret it in the morning because when you're under the influence of alcohol you become a lot more vulnerable, male and female.

"Don't think sex is to impress - I think females and males would be a lot more impressed if you don't put out on the first date.

"We are absolutely binning the saying 'no strings attached' or 'friends with benefits', us females we all know we get emotionally attached after sex, so if you don't want to get hurt, don't do it.

"You're not crazy, or needy to demand self-respect, don't follow the crowd, only because sex has become so casual nowadays, doesn't mean you have to do it, so stand up for yourself."

Amber's sudden U-turn on sex comes just weeks after Kem - who won over the hearts of the nation for a second time on 'Dancing on Ice' - said he prefers a girl who makes him wait for the deed.

Asked what he thinks about sex on a first date, he said: "It wouldn't put me off, I just find it quite attractive when they make you wait. It wouldn't put me off, but..."

He also implied that he was never in love with the 20-year-old dancer - even though the pair had spoken about marriage and having children - and he probably wouldn't pass a love detector test.

He said: "No, I probably wouldn't have ... I'd still have the same opinion of her, I don't think you need to take that kind of test... that's something between you and that person."