'I'm A Celebrity... Get Me Out of Here!' bosses are planning to incorporate cow's urine into the challenges this year.
The producers of the creepy-crawly show are always trying to come up with new ways to test the competing celebrities, but it looks like the forthcoming series will push the contestants to their limits as they're keen to put the animal's wee on the menu for the gruesome Bushtucker Trials.
A source told the Daily Star newspaper: "If Bear Grylls can get his celebrities to drink their own urine [on 'Celebrity Island'] then we can try to get the celebrities to drink cow pee. It's going to be pretty vile. But the celebrities should know we always like to come up with new surprises."
The idea was tested earlier this year on the German edition of the show when actor Markus Majowski was given the urine a shot glass and told to gulp it down in one.
However, he couldn't bring himself to drink it and screeched "I'm A Celebrity... Get Me Out of Here!" almost immediately. He added: "I refuse to drink it."
But this year's British celebrities won't just be forced to drink cow's urine as they'll also have to tuck into sheep testicles, pig's blood and bushpig sperm if they get lumbered with the stomach-chruning eating task.
Not much else is known about the forthcoming series - including the line up - but it's believed TOWIE's Gemma Collins is in talks to make a return to the camp after her failed stint in 2014 when she quit the show just 72 hours after entering the jungle.
Tennis legend Boris Becker has also been approached for the series - which will once again be presented by Ant and Dec - as has EastEnders' Danny Dyer.