Though the UK hasn't taken too kindly to The Great British Bake Off moving from BBC One to Channel 4 next year and beyond, the broadcaster couldn't be happier with their purchase, and will make over a million pounds during every ad break when the series airs.
Thought to have paid between £25 million and £75 million for the show, Channel 4 will go on to make around £80 million pounds per series thanks to their advertising, according to Digital Spy.
The website spoke to Ben Chesters, who is Managing Partner of Precision Marketing at MediaVest and Starcom, and he explained: "It is comfortably the biggest show on television. It will be bigger than any other commercial television programme per episode.
"The revenue that Channel 4 could glean per episode would be somewhere around £200,000 per advert."
With around five or six adverts per break, Channel 4 would pocket over a million each time the show cut for a few minutes.
"There's only one series per year, however that doesn't stop the fact that they could have a celebrity series, a professional's version, even a child's version or a half-hour spin-off show, so they could make the brand of Bake Off be a lot bigger."
Chesters also said that Channel 4 could make around "£5 million for the sponsorship" of their show, with ads included on their streaming catch-up service.
With Paul Hollywood and Mary Berry reportedly in talks with Channel 4 to stick with the show, it's going to be interesting to see just how many of the loyal Bake Off viewers will make the move with the series.
Hosts Mel and Sue have already confirmed that the final series on BBC One - which is currently airing - will be their last.
The Great British Bake Off continues Wednesdays at 8pm on BBC One.